Advertising in The American Journal of Clinical Nutrition
Portions of this information have been reprinted with permission from the FASEB AdNet Rate Card effective 1 January 2007.
The American Society for Nutrition welcomes advertisements for inclusion in its publications. The content of all advertisements should relate to the field
of nutrition and the educational purposes of the ASN. In accordance with this guideline, advertisements for the following are acceptable: laboratory items
used in research (for example, assay kits), laboratory animals and diets, textbooks, nutrition education programs, nutrition conferences and symposia,
awards, and career opportunities. All advertisements are evaluated on an individual basis, and product advertisements are reviewed according to established
criteria.
Description/Editorial Content:
The American Journal of Clinical Nutrition, is the highest ranked, peer-reviewed journal in nutrition and dietetics. The primary focus of the AJCN is the publication of basic and clinical studies relevant to human nutrition. The AJCN publishes peer-reviewed, original research contributed by scientists throughout the world, editorials, special articles, meeting reports, book reviews, letters to the editor, and a calendar of events. AJCN's impact factor of 6.6 ranks it first among 36 peer-reviewed journals in ISI's Nutrition category.
| Web hits (avg. per month): | 2,424,128 |
| eTOC Registered Users: | 18,537 |
The journal's international readership is divided between scientists and practicing physicians. Areas of related interest include gastroenterology, exercise and nutrition, pediatric nutrition, obesity, cardiology, related geriatrics, and orthopedics
ONLINE ADVERTISING--New and Expanded Opportunities
AJCN Online, the electronic version of The American Journal of Clinical Nutrition and receives over 2.4 million hits per month! The online journal features searchable full-text articles, contents alerting services, and enhanced international access.
TOC Package
NEW!!
Tables of contents of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad will appear on the eTOC email and your online display ad will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
eTOC Bottom
Place up to 4 lines of text and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!
Banner Ads
Larger Size!
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and article pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
AJCN ONLINE ADVERTISING RATES 2008
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $845 | $2,028 | $3,549 | $6,084 | $0.35 |
| Premium Rates | $1,225 | $2,941 | $5,146 | $8,822 | $0.51 |
TOC Package**: | $1,750/issue | | | | $0.05 |
| eTOC Bottom: | $450/issue | Add logo for $100 | | | $0.02
|
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
**Get complete TOC coverage with a 4-color, full-page opposite the TOC in the print issue for an additional $1,660 --- a 45% discount!
TOC Package Specifications:
- eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
- eTOC banner size: 468 pixels wide x 60 pixels high
- Online TOC display ad size: 195 pixels wide x 195 pixels high
- File formats: Interlaced, nontransparent gif (name must end in ".gif")
- File sizes: 20k maximum (ideally, less than 10k)
- Bit depth: 5-bit color maximum
- Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
- Include the URL to which the banner and display ad should be linked. You may use the same or two different URLs for the images.
eTOC Bottom Sponsorships:
- Send up to 4 lines of text (62 characters per line) and URL to your website. Add your logo for an additional $100 per issue. Text and logo are due 20 days before the month of sponsorship. eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org.
Banner Specifications:
- Banners should be sent as an email attachment to adnet{at}faseb.org
- Screen size: 468 pixels wide x 60 pixels high
- File format: Interlaced, nontransparent gif (name must end in ".gif")
- File size: 20k maximum (ideally, less than 10k)
- Bit depth: 5-bit color maximum
- Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
- Send URL to which the banner should be linked
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
PRINT & ONLINE PACKAGES
Reserve 12 full-page ads in AJCN and receive a banner ad FREE for 12 months. Schedule 6 full-page print ads and receive a banner ad FREE for 6 months. Inline service is available to contract print advertisers at reduced rates. Call AdNet at 301-634-7157 for details.
PRINT ADVERTISING 2008
B/W Space Charges:
| 1x | 3x | 6x | 12x | 24x |
| Full Page | $1,535 | $1,370 | $1,300 | $1,220 | $1,030 |
| 1/2 Page | $915 | $830 | $775 | $735 | $575 |
1/4 Page | $545 | $505 | $470 | $440 | $295 |
| Cover 4 | $2,145 | $1,935 | $1,830 | $1,720 | $1,490
|
Agency Commission: 15% standard agency discount.
Premium Positions: (add to B/W rate)
| Cover 4: | See above. |
| Cover 3: | 15% |
| Cover 2: | 25%
|
| Opp TOC: | 25%
|
| All others: | 10%
|
Color Rates: (add to B/W rate)
| Standard: | $415 |
| 3&4-color: | $1,095 |
| Matched: | $495 |
|
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Print Advertising Deadlines:
AJCN is published monthly and mailed in polybags. Issues close 35 working days before the issue month.
Print Advertising Specifications:
| Space | Non-Bleed | Bleed | Live Area | Trim |
| Full Page | 7" x 10" | 8 1/4" x
11" | 7" x 10" | 8 1/8" x
10 7/8" |
| 1/2 Horizontal | 7" x
4 7/8" | - | - | - |
| 1/2 Vertical | 3 3/8" x
10" | - | - | - |
| 1/4 Page | 3 3/8"x
4 7/8 | - | - | - |
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 133 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion order. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please e-mail adnet@faseb.org for file specifications and accepted formats.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
Multiple Journal Discounts
Call 301-634-7157 for discounted rates when advertising in more than one AdNet publication.
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product Ad Sales: 800-43-FASEB ext. 7157 or 301-634-7157
Recruitment: 800-43-FASEB ext. 7156 or 301-634-7156
Production: 800-43-FASEB ext. 7117 or 7791 or 301-634-7117 or 301-634-7791
Fax: 301-634-7153
E-mail: adnet{at}faseb.org
For advertising opportunities in all of the ASN publications click here
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Copyright © 2008 by The American Society for Nutrition
